Samsung Releases Office Serv7200 - True Convergence for SMEs

Samsung has released the innovative OfficeServ 7200 Converged Communications Server to the Australian SME market. The first product from the OfficeServ 7000 series, the OfficeServ 7200 has been designed to deliver advanced voice, data and wireless communication in a single platform.


“The OfficeServ 7200 will allow businesses to harness the widespread availability of broadband to take full advantage of convergence and create what we call a ‘virtual enterprise’,” explains Samsung Communications General Manager, Chris Lynch. “What this means is both multi-site applications and full location independence which will control costs and achieve more productivity while delivering top-end functionality.”

The 7200 will target organisations that require between 25 and 100 extensions across a range of locations, single site or multiple locations. Businesses can deploy the OfficeServ 7200 to build sophisticated telephony applications, secure data-communications infrastructure, wireless mobility, ‘virtual’ call centres and policy-driven networks. 

“The result is a package of integrated IP solutions which will enable users to work seamlessly from home, office, hotels, or on the move,” says Chris Lynch. “The OfficeServ 7200 can deliver the user’s desktop anywhere in the world, so long as they have access to a high-speed IP infrastructure such as broadband.” 

OfficeServ 7200 allows businesses to improve productivity while reducing operating cost; specific features include Trunks, Extensions, VoIP, Networking, Wireless LAN, Voice Mail, Auto Attendant and Email Gateway. The 7200 is fully compatible with the Full OfficeServ CTI application suite, including OS Link, OS Call, OS EasySet and has add-on options such as OS Operator, OpenTSP, OS Dataview, OS Softphone.

“The combined voice and data connectivity means businesses will have the flexibility and features within a single building, linking multiple sites or to the internet,” says Chris. “When your applications work seamlessly across all of your sites, it means full functionality to even a dispersed team and easier monitoring by supervisors.”

For multi-site environments, for example, incoming calls can be routed between sites, for example a branch network across a region or territory. This enhances the experience provided to incoming callers, with their calls being forwarded invisibly to the nearest office and managed appropriately based on the CLI and DDI information. 

“Then there’s the Samsung wireless mobility solution – it really takes office telephony into new areas, giving staff complete freedom to move around the office, while still being able to take and make calls,” adds Chris. “With interruption free handover between base stations, they’ll be able to roam over large industrial, retail office, healthcare, educational, recreational or hospitality complexes and remain in constant contact, managing their calls from anywhere in the building or site.”

The OfficeServ 7200 also allows a considerable cost control facility – customers can simply install and manage remote sites without leaving their head office. Centralised cost tracking, security alerts and departmental billing can help manage and track expenditure precisely.

Samsung OfficeServ range is renowned for its high-end features, making deployment simple without sacrificing functionality for mission-critical business applications such as security systems, policy management and advanced telephony. 

The OfficeServ range also supports a range of stylish, easy to use ergonomic digital and IP handsets to provide for each user’s precise needs - from making and receiving calls, forwarding and paging, to simple navigation through the system’s extensive list of features. A key differentiator for the OfficeServ is the common intuitive “user interface” for both the digital and IP handsets.

And, like all of Samsung’s business communications systems, the OfficeServ 7200 can grow with a business. The building block approach to converged communications allows customers to start with a single site and grow the system in line with their business.

“We’re delighted to introduce such a fully featured truly converged system to the Australian SME market,” explains Chris Lynch, “The benefits to SMEs will be tangible and immediate. I’m very pleased to say that the future of top quality converged voice, data and internet is here.”